catchDIGITAL:
Digital Landscape
for PR and COMMS

How well do you understand our fast-changing digital world?
WHAT is it all about?
The evolutionary nature of the internet and technology means that it is often difficult to keep up with its ever-shifting dynamics. This program will help you learn how to adapt to the demands of internet consumers by mastering the use of digital platforms and web resources as information providers.
WHO is the audience?
A wide range of your company's employees, from CRM-managers and marketers to sales, comms and PR, as well as other disciplines that have ties with digital but lack the time or experience to stay up to date with the constant changes and innovations.
WHY participate?
Participants will learn:

  • The latest digital trends in general and/or for their particular industry/field of activity (upon request)
  • The most important updates for popular digital platforms
  • New tools, case studies and other essential digital updates for the selected industry/field of activity (upon request)
  • How to apply this knowledge in your everyday work to generate buzz and brand awareness and build loyal community
HOW is it delivered?
Via two-hour lectures that can be held twice a year (or more often, if needed) with constant and timely updates of numbers, trends, tools, etc.
WHAT is the price?
Group workshop for one company (up to 20 participants, 2 hours) – from 70 000 rubles + VAT
Schedule a Training Session!
We are at your disposal to discuss your needs and offer you the best solutions
catchDIGITAL:
Social Media Management

Are you sure, you're creating the right content in the right place and that you know how to manage it?
WHAT is it all about?
This training is a basic introduction into SMM from a communication perspective. If your brand's goal is not only to sell but to collaborate with your target audience on creative storytelling and building strong and loyal community, then you must be confident in what you're doing.
WHO is the audience?
  • Brand strategists, PR-specialists, and SMM-managers (juniors), responsible for brand's SoMe accounts
  • Marketing department — to get another perspective on habitual instruments
WHY participate?
Participants will learn:

  • The social media basics in Russia and worldwide
  • Content strategy and approaches
  • Publishing and promoting tools
  • Community management rules
  • Listening, monitoring, and analytics skills
HOW is it delivered?
This training can be delivered in two formats: one day-long session or a set of 2-3 separate lectures, depending on the number of participants and their skills.

Home tasks for each section can be added to the second format.
WHAT is the price?
Group workshop for one company (up to 20 participants, up to 8 hours) – from 120 000 rubles + VAT
Schedule a Training Session!
We are at your disposal to discuss your needs and offer you the best solutions
catchDIGITAL:
Blogger & Trendsetter Relations

Bloggers, influencers, opinion leaders, alpha-consumers —
do you know who are they and how to work with them?
WHAT is it all about?
This is a training devoted to the fast-growing and super-trendy market of Russian bloggers and influencers, its insights and hazards.
WHO is the audience?
Communications managers and specialists who are working with bloggers on day-to-day basis, directors who are responsible for digital and communication strategies.
WHY to participate?
Participants will learn:

  • The differences between various types of influencers and work approaches
  • The formats and methods of barter, paid, and earned partnerships
  • Do's and don'ts of blogger relations
HOW is it delivered?
This program is delivered in a lecture format flavored with:

  • Lessons learned based on real-life cases from the industry's experience
  • Review of do's and don'ts
  • Lively Q&A session
WHAT is the price?
Group workshop for one company (up to 20 participants, 2 hours) – from 65 000 rubles + VAT
Schedule a Training Session!
We are at your disposal to discuss your needs and offer you the best solutions
MEET YOUR TRAINERS
Digital Strategist
Igor is responsible for the development and implementation of digital strategies and influencer liaision for various brands. His love for digital trends and tools allows Igor to stay on the top of the constantly changing world of digital communications, and share this information with colleagues and clients in a variety of formats: from daily digital digest to trainings, workshops and university lectures.
Consultant, Integrated Communications & SMM
Nikita's major area of expertise is development and execution of strategic communication campaigns involving traditional PR, SMM, influencer relations and sponsored media projects. He is convinced that integrated communications covering the full spectrum of PESO – Paid, Earned, Shared and Owned media channels – are the only way to building dynamic win-win relations with any company's audience.
READY FOR SUCCESS?
Phone: +7 495 664 28 88
E-mail: moscow.reception@ketchum.com
Moscow, Prechistenskaya emb. 45/1 bld.4
By clicking submit you agree to the Terms and Conditions.
Write Close
Close
Want to attend the training?
Would you like to participate in any of our training sessions? Please provide your email.